Identify gaps in your current content and customize a strategy to drive organic traffic to your site.
Help you define measurable goals and create a plan that includes SEO strategy, relevant channels, and resources required for content marketing success.
Do keyword research, competitor analysis, personae development and a distribution plan to ensure all content has a purpose.
Provide you a strategy that you can implement to increase your brand reach and credibility.
Do you need a content marketing strategy? Absolutely!
Content is an intrinsic part of SEO, SEM and Social Media Marketing. How will people or search engines find your company online if you have nothing of value to share? Content builds authority and establishes credibility with potential clients and connects brands with their current customers.
But content should not be created just for the sake of it. It should be strategic, based on research and should fill a need or answer a question for your target audience. Quality content should be created with each stage of the buyer journey in mind so they can cycle further down the sales funnel.
If people find your article, video or infographic helpful, it can be amplified and shared by brand loyalists or influencers in your industry. Positioning yourself as a an expert and a resource for your audience will result in increased brand exposure, more traffic to your website and ultimately more conversions.